Author Archives: Dalia

Top Tips for Your Snapchat Marketing

Are you looking to step up your game on Snapchat. This is something that more and more brands are doing right now thanks to the recent surge in popularity that the platform has enjoyed following its awesome 2.0 update. But your success in this endeavour is going to hinge on your approach to Snapchat marketing. You can’t just go in blind – you need a strategy and you need to demonstrate an understanding of the platform. Let’s take a look at how you can do that. Here […]

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Snapchat vs Live Video Streaming

Every now and then the world of internet marketing gets shaken up. Actually scratch that – the world of internet marketing is perpetually being shaken up. The world of internet marketing hardly ever sits still and is in a state that some people refer to as ‘permaflux’. This is because internet marketing relies on technology and the very nature of technology is to constantly change, develop and progress. The latest thing to rock the world of digital marketing is arguably live video streaming. Live video streaming does […]

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How to Use Snapchat’s New Features

Snapchat in principle is a very simple tool to use and one that most people can pick up and have a go with without needing too much technological know-how. However, the big update that recently rolled out has introduced a whole slew of new features and while this is great for expanding the tool’s capabilities, it also makes things a little more confusing if you’re getting started for the first time. IN this post, we will assume that you have never used Snapchat before and will go […]

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How Filters Speak to the Differences Between Snapchat and Instagram

When we compare different social media channels, we will often compare them on the basis of their content and their functionality. We think of Instagram as the ‘photo’ social network for instance, Pinterest is the ‘mood board’ social network and Facebook is something you use primarily for chatting with friends you know in the real-world. That’s one way to look at social networks. But another way is to think about them in terms of mood, tone and demographic. Because in many ways, the same functionality can exist […]

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How to Take Amazing Photos for Snapchat

Snapchat is not an artistic medium. This is about having fun conversations with friends and it’s about having a way to engage more with fans and get them to enjoy communicating with you in a much more engaging and personal manner. But that’s not to say that photography skills don’t come into it at all. If you can take great photos for Snapchat, then you can not only make your content even more eye-catching but you can also make products, events and experiences look all the more […]

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Why Snapchat’s New Update is Actually Quite Amazing

You may not realize this but when Snapchat first burst onto the scene, it wasn’t exactly an impressive feat of engineering. What made Snapchat a hit was the simplicity of its idea and how much fun it was possible to have with the self-destructing messages it created. But in terms of programming, this was a very inefficient app that would eat up your CPU even when not in use. Then Facebook offered to buy the company for $3 billion and everyone was incredibly surprised when the CEO […]

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The Top Things You Didn’t Know About Snapchat

Snapchat is one of the most unusual social networks to make it big online. You wouldn’t have thought that such a simple concept, handled arguably quite poorly to begin with, would become the huge behemoth it has today. And yet it has – and right now it’s flying higher than ever thanks to its 2.0 update. Snapchat’s story is surprising enough on face value but when you learn some of the more surprising twists and turns, the plot only thickens. Read on and let’s take a closer […]

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How to Create Better Videos on Snapchat

Snapchat allows you to use both photos and videos to send to your friends, family or list of followers. While both have their advantages, you could arguably make the case that video has more potential for business and that it will be better for creating something engaging and persuasive. But of course Snapchat video is only as good as the videographer – which in this case is you! The question is: how do you go about creating something on Snapchat that will be fun, engaging and professional […]

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How to Build a Following on Snapchat

Snapchat remains one of the most important social media platforms to promote your brand on. This is something that many marketers and businesses don’t realize however and often it is overlooked as a channel. There are several reasons for that but one of the biggest reasons is that it’s not so obvious how Snapchat marketing actually works. If you look at Facebook, this is incredibly easy to understand right away. Facebook marketing involves posting things to your Facebook wall, which in turn will be seen by all […]

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An Introduction to Snapchat Marketing Basics

It’s all too easy to overlook Snapchat as a social media platform that doesn’t really matter for business or marketing. After all, there’s no real way to discover new people to follow, the content doesn’t ‘last’ and it’s generally less geared toward marketing than something like Facebook or Twitter. Or at least that’s the opinion of many business owners. In fact though, overlooking Snapchat for its marketing potential is a huge mistake. Let’s take a look at why… Snapchat is Highly Personal If you’ve had your ear […]

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